Mike Massotto is the founder and CEO of Staff Driven Dental. After 10 years of business consulting success in both the health care field and coaching company executives in corporate America, Mr. Massotto used his extensive expertise in business and personal development to master their application in the dental field. ABC, FOX, CNN News, Dental Town, and Dentistry Today have nationally recognized him. For over 19 years, his unique approach to dental practice development has helped create effortless and fulfilling lives for hundreds dentists and their teams. Mr. Massotto is the author of the book: The 25 Surefire Ways to Destroy Your Dental Practice. In 2004, he wrote, produced, and directed a movie based on the book which has received rave audience reviews. He also created the first ever “Dental Reality Show” short film based on the real life story of one of his top clients in 2005 which received numerous accolades and a top video production award. He has been a guest speaker at New York University School of Dentistry, Temple University School of Dentistry, Columbia School of Dentistry, and the Rutgers School of Dental Medicine, where he has offered practice management advice and guidance to dental students. In addition to his regular contribution of articles in Dentistry Today, he is also featured in the Journal of the New Jersey Dental Association as well as Dental Resource Magazine, a publication which he founded in 2012. Mr. Massotto founded Executive Dental Advisors (EDA) in 2003. EDA is a non-profit, professional association of dynamic, dental-specialized companies founded exclusively to serve the diverse and vast needs of dentists for the business side of dental practice. He is a high-energy, dynamic, and motivational speaker and coach with a true passion for helping dentists and their teams win the game of dentistry!
Annette Rivera has been a practice development coach with Staff Driven Dental since 2015. She began her career in the dental field in 1985 as both a dental assistant and a manager of several departments over the course of her 30 plus years in a multi-specialty practice.